vmartinez

When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?

• You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.
• You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
• You can’t apply the same set of creative dimensions across both mobile web and mobile in-app inventory.
• You can use app collections for both mobile web and mobile in-app inventory.

 

Explanation:

You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory. In Display & Video
360, the Marketplace is a platform where advertisers can discover and access premium inventory across various formats, including
both mobile web and mobile in-app. It serves as a centralized hub for buying and selling ad space, connecting advertisers with
high-quality inventory that aligns with their campaign objectives. By leveraging the Marketplace, advertisers can efficiently find
premium opportunities for both mobile web and mobile in-app placements, enhancing the effectiveness and reach of their
advertising campaigns across different environments within the mobile landscape.

 

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

• Contact the publisher.
• Review the campaign-level targeting.
• Use the deal troubleshooter.
• See if the line item has multiple targeting assigned.

 

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?

• See if the line item has multiple targeting assigned.
• Use the Deal Troubleshooter.
• Review the campaign-level targeting.
• Contact the publisher.

 

Explanation: The correct initial step to take when reviewing under-delivered impressions for a Programmatic Guaranteed deal in Display & Video 360, as per the Google Display and Video 360 certification context, is to Use the Deal Troubleshooter. The Deal Troubleshooter is a tool designed to provide insights into potential issues affecting deal delivery. By utilizing this feature, advertisers can quickly identify and address the reasons behind the under-delivery. It allows for a systematic and efficient investigation of potential problems within the deal setup, targeting, or other factors that may have contributed to the under-performance. This proactive approach enables advertisers to troubleshoot and resolve issues promptly, ensuring the optimal delivery of impressions and maximizing the effectiveness of Programmatic Guaranteed deals.

 

In what Display & Video 360 scenario does it make sense to use inventory packages?

• A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
• For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
• A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
• A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.

or

• For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.
• A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.
• A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
• A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.

 

Explanation

Inventory packages in Display & Video 360 are best suited for scenarios where advertisers want to execute non-guaranteed ad
opportunities with a mix of publishers. In this specific case, the shoe company launching a new basketball shoe can benefit from
inventory packages to efficiently target a variety of sports publishers. This allows them to reach their audience across multiple
platforms without committing to guaranteed impressions. Inventory packages provide flexibility and ease of execution, making them
an ideal choice for advertisers who want to explore non-guaranteed opportunities with different publishers while ensuring efficient
and effective ad delivery.

 

You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?

• Digital content labels, sensitive categories, invalid traffic
• Digital content labels, advertising verification, invalid traffic
• Digital content labels, sensitive categories, advertising review
• Digital content labels, sensitive categories, general categories

 

Explanation:

To ensure security and brand protection in a Connected TV (CTV) campaign within Display & Video 360, the recommended tools
include “Digital content labels”, “Sensitive categories,” and “Invalid traffic.” These tools collectively contribute to maintaining a
brand-safe environment for advertisers. Digital Content Labels: These labels help ensure that your ads are aligned with the content
they are displayed alongside, maintaining brand relevance and safety. Sensitive Categories: By utilizing sensitive categories,
advertisers can control and filter their ad placements, avoiding content that might be inappropriate or incompatible with their brand
image. Invalid Traffic: Protecting against invalid traffic is crucial to maintaining the integrity of the advertising ecosystem. Invalid
traffic detection mechanisms help filter out fraudulent activities, ensuring that ad impressions and interactions are genuine and
valuable. Incorporating these tools in a CTV campaign enhances brand safety, fosters a positive user experience, and safeguards
the advertiser’s reputation.

 

Maybe you want to search:

• What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?

 

Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

 

• Optimize for clicks
• Optimize for conversions
• Optimize for time spent on screen
• Optimize for creative rotation

 

In the scenario where your company is launching multiple video game modules with distinct display ads for each console, and the
objective is to prioritize the ad that leads to the most purchases, you should use the “Optimize for conversions” creative optimization
strategy in Display & Video 360. This approach leverages machine learning algorithms to identify and prioritize the ad creative that
is most effective in driving conversions. By selecting “Optimize for conversions,” Display & Video 360 will dynamically adjust the
frequency and prominence of each ad based on its performance in driving the desired outcome, which, in this case, is purchases.
This ensures that the ad with the highest conversion rates is shown more frequently, optimizing the campaign for better results and
maximizing return on investment.

 

You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?

• One of the ads is missing a companion creative.
• One of the source files is in MP3 format.
• One of the ads was created in Ad Canvas.
• One of the source files is in WAV format.

 

Explanation:

If you’re facing issues with your audio ad campaign in Display & Video 360, a potential problem could be that one of the source files is in WAV format. Display & Video 360 may have specific requirements or limitations regarding audio file formats, and using WAV files might lead to compatibility or playback issues. It’s crucial to ensure that all ad assets, including audio source files, comply with the platform’s specifications to guarantee a smooth and effective campaign. Checking and correcting the file format, such as converting from WAV to a supported format, can resolve the problem and optimize the performance of your audio ads.

 

If you’re facing issues with your audio ad campaign in Display & Video 360, a potential problem could be that one of the source files
is in WAV format. Display & Video 360 may have specific requirements or limitations regarding audio file formats, and using WAV
files might lead to compatibility or playback issues. It’s crucial to ensure that all ad assets, including audio source files, comply with
the platform’s specifications to guarantee a smooth and effective campaign. Checking and correcting the file format, such as
converting from WAV to a supported format, can resolve the problem and optimize the performance of your audio ads.