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You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

• Plan workspace
• Reach planning tool
• Forecasting tool
• Insights tool

 

Explanation: Reach planning tool is the Display & Video 360 feature that can be used to see campaign exposure metrics for a future campaign targeting adults between 18-34 years old. The Reach planning tool allows advertisers to estimate the potential reach and frequency of their campaigns before they go live. By inputting various targeting parameters, such as demographic information and campaign details, advertisers can gain insights into the expected audience reach within the specified demographic group. This tool aids in strategic campaign planning, helping advertisers understand the potential impact and audience reach of their campaigns in advance, particularly valuable when targeting specific age groups like adults between 18-34 years old for a new TV show.

 

An advertiser participates in a private auction. What happens if their bid is not the highest?

• The advertiser will win the auction.
• All impressions go to the advertiser with the highest bid.
• The deal is automatically cancelled.
• The advertiser still receives half of the deal impressions.

 

Explanation:

In a private auction within Display & Video 360, if an advertiser participates and their bid is not the highest, the outcome is that all deal impressions go to the advertiser with the highest bid. Unlike other auction types, where multiple advertisers may receive impressions based on their bids, in a private auction, the advertiser with the highest bid wins exclusive access to all the available impressions for the specified deal. This ensures that the impressions are allocated to the advertiser willing to pay the most, maintaining a competitive and efficient auction process for private deals within the platform.

 

Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

• Optimize for completions
• Optimize for time spent on screen
• Optimize for conversions
• Optimize for clicks

 

Explanation:

In the context of Display & Video 360, to prioritize showing the ad that viewers watch to the end most often for a documentary film
promotion, the recommended video creative optimization strategy is to “Optimize for completions.” By selecting this option, the
platform will automatically adjust the campaign settings to favor the promotion of the video ad that has a higher likelihood of being
watched until the end by the audience. This optimization approach aims to maximize the number of users who complete watching
the entire 30-second promo video, aligning with the client’s goal of identifying and showcasing the most engaging and compelling
content to the viewers.

 

While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

Audience Composition report
Reach Overlap report
Floodlight report
Inventory Availability report

 

While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?

• Audience composition report
• Floodlight report
• Reach report
• Inventory availability report

 

Explanation:

Reach Overlap report is the appropriate report in Display & Video 360 for determining the total number of engaged users in a connected TV (CTV) campaign. The Reach Overlap report provides insights into the overlap or intersection between different audience segments, allowing advertisers to understand the unique and shared reach among various target groups. This report is valuable for analyzing the effectiveness of a CTV campaign in engaging users across different segments, helping advertisers optimize their strategies based on audience behavior and reach. Utilizing the Reach Overlap report ensures a comprehensive view of engaged users and facilitates data-driven decision-making for better campaign performance.

 

Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?

 

• Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory.
• No creative dimensions fit for both mobile web and mobile in-app inventory.
• Using app-ads.txt will safeguard advertisers and publishers from both misrepresented mobile in-app and mobile web inventory.
• Both mobile web and mobile in-app inventory offer app collections.

 

The statement accurately highlights that utilizing Marketplace in Display & Video 360 can assist in identifying premium inventory for
both mobile web and mobile in-app environments. Marketplace is a feature that provides a platform for advertisers and publishers to
connect, making it easier for advertisers to discover and access high-quality inventory across various formats and platforms. This
includes both mobile web and mobile in-app inventory, allowing advertisers to find valuable opportunities to showcase their ads in
relevant and premium environments, enhancing the effectiveness of their campaigns.

 

You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

 

• Cross-environment conversions
• Open measurement SDK
• Same-device measurement
• Conversion tracking

 

Cross-environment conversions. To measure the effectiveness of your advertising campaign across different devices, particularly
from mobile to desktop, you should review “Cross-environment conversions” in Display & Video 360. Cross-environment
conversions allow you to track user actions and conversions that occur across various devices, providing insights into the
cross-device customer journey. This measurement is crucial for understanding how users transition between mobile and desktop
platforms after interacting with your ads on mobile devices. By analyzing cross-environment conversions, you can gain valuable
data on the impact of your campaign and optimize strategies to enhance the overall user experience and drive more conversions
across different device types.