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You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?

 

• The campaign is set up to limit the inventory to a particular device.
• The campaign is set up to run ads that are 15, 30, and 60 seconds long.
• The campaign is set up to add brand safety targeting to all line items.
• The campaign is set up to purchase CTV app inventory both through deals and open auction.

 

In the context of non-YouTube connected TV (CTV) campaigns in Display & Video 360, setting the campaign to purchase CTV app
inventory through both deals and open auction is a crucial configuration. This ensures that the campaign can access a broader
spectrum of inventory sources. By allowing the purchase of inventory through both private deals (direct deals with publishers) and
the open auction (programmatic buying), the campaign gains flexibility and increased opportunities to reach its target audience.
This setting enables the efficient use of available inventory and helps maximize the effectiveness of the CTV advertising efforts.

 

You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?

 

• Data-driven ads
• In-stream video ads
• Native ads
• Responsive ads

 

For an athletic shoe company sponsoring sporting events in multiple countries, the ideal Display & Video 360 ad format to ensure
that ad creatives are viewed correctly in each country is “Data-driven ads.” Data-driven ads dynamically adjust content based on
various factors, including the viewer’s location. By utilizing data-driven ads, the athletic shoe company can tailor its advertising
content to be country-specific, delivering relevant and personalized messages to viewers in each location. This dynamic approach
allows for a more targeted and effective campaign, ensuring that the audience sees ads that are contextually appropriate for their
region. This adaptability enhances engagement and resonance with viewers, contributing to a more successful advertising strategy
across diverse geographic regions.

 

What’s the definition of Display & Video 360 as a product?

• A product that allows advertisers to buy digital inventory and manage campaigns.
• A product that allows website owners to track, manage, and report data on their website traffic.
• A product that allows publishers and media owners to manage the inventory they offer.
• A product that allows advertisers to store and deliver their ads to a publisher’s web page.

 

Explanation:

The correct option is A product that allows advertisers to buy digital inventory and manage campaigns. In the context of the Google Display and Video 360 certification, Display & Video 360 is defined as a product designed for advertisers to purchase digital inventory and efficiently manage their advertising campaigns. This comprehensive platform facilitates the buying process by providing tools for targeting, bidding, and optimizing ad placements across various channels and formats. The emphasis is on empowering advertisers to navigate and execute their digital advertising strategies effectively within a single, integrated platform. This aligns with the core functionality and purpose of Display & Video 360 as a versatile solution for advertisers in the digital marketing landscape.

 

An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?

 

• Parallax
• Swirl
• Flipbook
• Native

 

The correct option is Swirl. In the context of the Google Display and Video 360 certification, when an athletic shoe company aims to
create an immersive 3D format featuring existing products and their newly designed running shoe, the recommended ad format in
Display & Video 360 is Swirl. Swirl is a 3D interactive ad format that allows advertisers to showcase products in a more engaging
and interactive manner. By leveraging Swirl, the athletic shoe company can incorporate existing 3D shoe models, providing
consumers with an immersive experience that goes beyond traditional static advertising. This aligns with best practices for utilizing
innovative and interactive ad formats to enhance consumer engagement and promote the brand effectively within the Display &
Video 360 platform.

 

Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

 

• One of the ads was created in Ad Canvas.
• One of the ads is missing a companion creative.
• One of the source files is in WAV format.
• One of the source files is in MP3 format.

 

In the context of audio ads in Display & Video 360, the presence of a missing companion creative could cause issues with the
campaign. Companion creatives are additional assets, such as images or text, that accompany the audio ad and enhance the
overall user experience. If a companion creative is missing, it might impact the ad’s performance or display. Troubleshooting should
involve checking that all necessary assets, including companion creatives, are correctly associated with the audio ads to ensure a
seamless and effective campaign delivery.

 

You’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?

 

• Position based model
• First interaction model
• Last interaction model
• Time decay model