Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?
- True
- False
Which bid strategies require conversion tracking to be set up? Choose all that apply.
Which bid strategies require conversion tracking to be set up? Choose all that apply.
- Manual Enhanced CPC
- Target CPA
- Maximize Clicks
- Maximize Conversions
What is an example of layering remarketing with audience exclusions?
What is an example of layering remarketing with audience exclusions?
- Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
- Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
- None of the above
- All of the above
Which Microsoft Advertising Editor function would you use to create a custom filter?
Which Microsoft Advertising Editor function would you use to create a custom filter?
- Advanced search
- Find and replace
- Match types
- None of the above
It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?
It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?
- True
- False
In addition to reviewing the Recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply.
In addition to reviewing the Recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply.
- Configure devices
- Check out the dimensions tab
- Run performance reports
- Separate audience campaigns
- None of the above