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Under the Additional Information section of your LinkedIn profile, you can add _______________, which is an effortless way to be top of mind in your network at least once a year and create an opportunity to re-engage with dormant contacts.

 

• annual milestone reminders
• an “anniversary notification” for important connections
• an “Alumni Alert”
• your birthday
• a paid “anniversary notification” for your VIP connections

 

When updating your Instagram bio to better reflect your personal brand, you’ll notice the bio field doesn’t offer any options for formatting. What is a workaround you can use to add formatting?

 

• Render your bio as a JPG or PNG then upload into the bio field.
• Turn your Instagram Business account back into a personal account, which has more formatting options.
• In your settings, turn on ‘Enable Bio Formatting’.
• Draft your bio in the Notes app on your device, then copy and paste it into the bio field.
• Sign up for Instagram for Business Premium Account for additional formatting functionality. You can switch back to a regular account after.

 

‘Social listening’ and ‘active searching’ are information gathering approaches that social sellers can use to:

 

• set the stage for well targeted and effective outreach to clients and prospects.
• produce better targeted Google Analytics reports.
• build a high ROI paid audience.
• demonstrate ROI to senior leadership within their firms.
• build out a social media policy and guidelines document.

 

To stay on top of relevant conversations in your industry, especially those taking place among groups of people you might not be aware of, it’s helpful to regularly do research on Twitter for ____________ that are in use.

 

• URL parameters
• geo-codes
• emojis
• hashtags
• metatags

 

Depending on your market segment, you might also find your prospects are active on Instagram or Snapchat. If that’s the case:

 

• you should purchase an Instagram and/or Snapchat Business Plan so you’re better able to connect with these customers.
• all the options in this list
• you should avoid these platforms, as they are not geared toward social selling activities.
• you should focus exclusively on these platforms, as they offer the highest ROI on social selling activities.
• it’s important to meet them there with engaging content suited to those platforms.

 

On Instagram, you can save content you find interesting into groups called Collections. Which of the following is NOT a good reason use an Instagram Collection?

 

• To create a repository of important posts published by your competitors
• To showcase your favorite posts and interests to your audience.
• To keep track of posts you want to engage with later.
• To curate user-generated content you’d like to repost
• To save content that inspires you.