vmartinez

Poorly maintained social media profiles reflect badly on your reputation as an active, engaged Sales Professional. You should therefore:

 

• strategically delete undeveloped or neglected accounts (or include a redirect to a more active account).

• focus on Twitter and Facebook, as these networks always produce the highest ROI for Sales Professionals.
• pick the one social account you enjoy being on the most, and delete all the others.
• find the time to fully update all your profiles and make them appear active, even if it means cutting into time spent prospecting and other selling-related activities.

 

When initiating contact with a prospect via direct message on a social network, ensure your message: Choose only ONE best answer

 

•   is informal and not too specific.
•   clearly specifies the range services you’re able to offer.
•   contains a presumptive close.
•   is relevant and personalized to their pain points.
•   always concludes with a firm ask for the business.

 

Different features are available for different Facebook Business Page types. For Sales Professionals, the ___________________ option provides the largest range of functionality including a Map, Check-Ins, and Ratings & Reviews.

 

• Business Person
• Brand or Product
• Premium Individual
• Business or Brand
• Community or Public Figure

 

If you’re constantly reaching out to people with the same canned pitch on Twitter, you could look like a spammer and won’t be taken seriously. This is because everything you post on Twitter ends up in your____________ list.

 

• ‘My Interests’
• ‘Public Notifications’
• ‘Favorites’
• ‘Tweets & Replies’
• ‘Your Updates’

 

Which of the following can social media help sales professionals with?

 

• gather market insights
• generate better leads
• create better buying experience
• convert leads to sales
• all of the above

 

When sourcing content about your own organization to share on your social networks, connect with the marketing department. They may have content that’s:

 

• mapped to the sales funnel and target prospects
• tracked via CTAs and UTM parameters
• preferred by the network’s algorithm
• developed specifically for lead gen