vmartinez

If you have several potential LinkedIn profile photos to choose from, reach out to trusted colleagues and mentors to get their opinion; however, you should ultimately choose a photo that:

 

• doesn’t make you look too young, as that will be interpreted as inexperienced.
• represents how you would ideally like clients to perceive you.
• depicts you with your most “trustworthy” smile.
• reflects a professional period when you were most on top of your game.
• represents how you usually look when interacting with customers.

 

___________________ refers to the ongoing monitoring of social media channels for relevant mentions, including product and competitor conversations, mentions of key industry terminology, etc.

 

• Social engagement
• Network intelligence
• Social prospecting
• Social listening
• Lead combing

 

When you’re thinking about how to approach, and schedule, your ongoing social selling efforts, it’s helpful to break it into three distinct activities: (pick three)

 

• Researching Leads
• Comments with Flattery
• Sharing Content
• Direct Messaging a prospect every day
• Paid ads targeted as customers
• Engaging Prospects

 

Consider the question: “Who am I and what’s important to me”. What sort of social selling-related activity would you be engaged in when asking yourself this question?

 

• Prioritizing your weekly prospecting activities
• Philosophizing about the meaning of social media in modern society
• Customer needs analysis
• Preparing to close a new sales lead
• Articulating your brand voice
• Defining your personal brand

 

LinkedIn provides sales professionals with the ability to follow companies. Why would this be useful for social selling activities?

 

• Following a company provides you the option of declaring what the type of relationship you have with the company (e.g., Consumer, B2B Vendor, Competitor, Fan) which limits the types of communications you’ll receive from that organization to those relevant to your business goals.
• If the target company accepts your follow request, your second-degree connections with them will transfer into first degree connections. This allows you to send direct messages to those connections.
• You’ll receive access to the company’s recent updates section, which contains valuable information.
• The company will receive a follow notification, which will prompt them to review your profile – and therefore the products and services you offer.
• By regularly monitoring the feeds of these companies, you may glean insights that can move your sales efforts forward.

 

The goal of social selling is to _______________ and set the stage for more effective outreach through traditional sales channels.

 

•   warm up cold calls
•   increase brand recognition for your company
•   boost your discoverability and SEO
•   lower the cost of doing business by closing deals online
•   Always Be Closing