LinkedIn is a strong network for ________ Social Selling and offers a variety of ways to connect with decision makers based on their professional attributes.
- B2B
- B2C
- B2D
- B2M
LinkedIn also offers_____________, a paid premium feature, which provides a way to get in touch with prospects when you don’t have their email address and are not already connected on LinkedIn.
LinkedIn also offers_____________, a paid premium feature, which provides a way to get in touch with prospects when you don’t have their email address and are not already connected on LinkedIn.
- InMail
- Hootsuite integration
- the WhatsApp integration
- Premium DM
- Prospect Finder
On LinkedIn, it’s essential to ________________ – the more connections you have, the more likely you’ll be able to get introduced to an important prospect or decision maker.
On LinkedIn, it’s essential to ________________ – the more connections you have, the more likely you’ll be able to get introduced to an important prospect or decision maker.
- ensure your account is set to “Public and Discoverable”
- always be closing
- send invitations to every person the LinkedIn algorithm suggests to you
- always be connecting
- ask for the business in every interaction
Which of the following is an example of a social selling activity?
Which of the following is an example of a social selling activity?
- A recruiter purchases a LinkedIn sidebar Ad targeting alumni from the local university.
- A real estate agent does keyword research in Google Analytics to determine search terms that need to be targeted by her organization’s blog posts.
- A SaaS software Sales Professional creates a social media strategy, outlining roles and responsibilities and advertising budget.
- A financial advisor spots a job change on LinkedIn and reaches out to assist with a pension transfer.
- A mortgage broker creates an A/B test to determine which email copy gives the biggest boost to brand awareness for his organization.
Which of the following is a reason why you’d want to use Instagram’s Highlights feature?
Which of the following is a reason why you’d want to use Instagram’s Highlights feature?
- Pin your favourite images to the top of your profile.
- To keep your favourite Instagram stories visible on your profile.
- Cross-post your images to your Facebook account.
- Quickly review your top performing posts of the week.
- Give a top-performing post a paid boost, to reach a wider audience.
When building and projecting your personal brand as a sales professional, expressing personal interests and passions through your social media channels _________________:
When building and projecting your personal brand as a sales professional, expressing personal interests and passions through your social media channels _________________:
- looks unprofessional and so is generally not advisable, unless otherwise stated by your organization.
- will distract your audience and take their attention off the business goals you’re moving forward.
- makes you appear well-rounded and helps build more authentic business relationships.
- is appropriate on some platforms, but not on others.