vmartinez

As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.

 

•   your nickname
•   a striking, memorable word or phrase
•   your real name
•   your industry’s name
•   your employee ID number

 

With Instagram you can choose between using a personal or business account. What are two reasons you might switch your personal Instagram account into an Instagram Business account? (pick two)

 

• So you can add more details in your contact information.
• To do hashtag searches
• To be able to Comment on your Followers’ posts
• To gain the ability to make your account Private
• To search topics relevant to your industry by keyword
• To get access to analytics data about your reach, impressions, and demographics.

 

When it comes to social selling, the most important use of CRM data is for:

 

• uploads into google analytics.
• purchasing facebook advertisements.
• locating key customers and prospects on social channels.
• generating lists of lookalike audiences within LinkedIn Advertisements.

 

When you’re just getting started with visualizing and articulating your personal brand as a sales professional, a helpful initial exercise is to _____________ .

 

• build out a several social media profiles to see which resonates best with you
• stare at yourself in a mirror while listening to your favorite music album
• brainstorm terms you associate with yourself in a word cloud formation
• Google yourself for insights into the type of person you are
• identify sales professionals you consider role models and emulate what they’re doing

 

Where on LinkedIn would you search for potential prospects by industry, location, degrees of separation, keywords, and more?

 

• “People You May Know’ section, under My Network
• “Add Contacts’ section
• “Advanced People Search’
• “Prospect Finder’, under Interests tab
• “Connections’, under My Network

 

Social selling is best thought of as a top of funnel activity, in that it is most effective at helping you find and qualify leads, and get sales conversations started. Which of the following is the optimal approach for incorporating social selling into your broader sales routine?

 

• at the end of each quarter for 1 week
• 2-3 hours every month
• when bottom of funnel activities, like closing in-person, have been exhausted
• as a scheduled part of your weekly routine, for example, 30 minutes 3 times a week
• at the start of each quarter for 2 days
• when you see a buying signal or come across inspiring content to share