Social media strategists should pull customers toward brand offerings through multiple channels of engagement. Which of the following are examples of a brand’s owned media? Select the correct answers.
- Webinars
- Targeted ads
- In-person events
- Blogs
Boosted content, PPC, and Bidding are examples of which media element of the POEM model? Select the correct answer.
Boosted content, PPC, and Bidding are examples of which media element of the POEM model? Select the correct answer.
- Erned
- Owned
- Paid
- Converged
The following three things are part of a strong, descriptive Twitter bio for a sales professional:
The following three things are part of a strong, descriptive Twitter bio for a sales professional:
- at least 2 testimonials, your personal twitter handle, and at least 5 industry relevant hashtags
- a list of previous employers and dates of employment, work references, and at least 1 testimonial
- your company’s Twitter handle, a relevant industry hashtag, and personal interests or passions
- a complete description of your company’s background, your professional experience, and how that experience will benefit future clients
Which statement best characterizes social selling’s relationship with traditional selling activities?
Which statement best characterizes social selling’s relationship with traditional selling activities?
- it replaces traditional selling activities
- it usurps traditional selling activities
- it encompasses traditional selling activities and leverages them as a tool
- it complements traditional selling activities
- it is a completely separate sphere of activity
When it comes to social selling, a well-formulated personal objective should answer the question “What am I trying to accomplish with social media”. Which of the following best describes how articulating a personal objective could be useful to you, on a day-to-day basis?
When it comes to social selling, a well-formulated personal objective should answer the question “What am I trying to accomplish with social media”. Which of the following best describes how articulating a personal objective could be useful to you, on a day-to-day basis?
- Repeating it several times every morning, like a mantra, will put you in a closing state of mind.
- Sharing it regularly with your audience will build trust and demonstrate transparency.
- It will make you feel visible, centered, valuable, and connected.
- It can be used in Bio and About sections of your profile.
- It will keep you focused you on prioritizing social media activities that best support your goals.
The Instagram Stories feature is a great engagement tool for social selling. What are two situations where it makes more sense to publish content with Instagram Stories rather than a traditional Instagram post? (pick two)
The Instagram Stories feature is a great engagement tool for social selling. What are two situations where it makes more sense to publish content with Instagram Stories rather than a traditional Instagram post? (pick two)
- Your objective is to maximize likes and new followers.
- You have an important post that you want visible for the coming week.
- The content you want to share is casual and/or spontaneous.
- You want to create a visual record of your posting history.
- You want your audience to respond to you directly, via direct message. .
- Your goal is to maximize engagement in the comments section.