vmartinez

Your content strategy should center on your audience seeing the right content at the right time – with the ultimate goal of achieving your social media objectives. Top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU) represent different content types that should be used to engage your audience based on where they are in the content funnel. What customer behaviours are defined by MOFU? Select the correct answer.

 

• Brand discovery
• Decision making and articulation
• Problem solving
• Evaluation and consideration

 

Why is it important to integrate storytelling into your social media content? Select the correct answer.

 

• To control the brand narrative and experience
• To respond to your negative reviews in a favourable light
• To elicit an emotional response that inspires action
• To tell your side of the story in a PR crisis

 

User-generated content (UGC) has become an important part of a social media strategist’s content creation strategy. Which of the following are examples of UGC? Select the correct answer.

 

• Branded content that drives conversions and sales
• Comments, reviews, social media takeovers
• Reposted informative content from accounts in your industry
• Paid, owned, earned and converged media

 

What 3 steps can help you capitalize on customers and advocates who are already creating and sharing content relevant to your brand on social media in an appropriate way? Select the correct answers.

 

• Pick your platforms strategically – Instagram, Twitter, Facebook
• Meet with leadership – determine spend for paid content
• Choose a UGC strategy – leverage hashtags, videos and reviews
• Establish a brand tribe – identify and engage with them

 

A content cluster strategy uses topic modeling and internal linking to improve the user experience of your content and boost your search performance. What two search guidelines are used by Google and recommended as best practice? Select the correct answers.

 

• EAT (Expertise, Authoritativeness, Trustworthiness)
• YMYL (Your Money or Your Life)
• SNAP (Speedy, Numerical, Automatic, Practical)
• GSK (Great Search Knowledge)

 

What actions can help you uncover data to develop a content creation strategy that ladders up to your objectives?  Select the correct answers.

 

• Develop an algorithm to optimize content flow
• Create a strategy based on an ideal customer archetype
• Leverage social listening tools to determine hashtags, likes, etc.
• Use google to develop a searchable list of keywords