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Social media monitoring dashboards allow a company to easily engage with consumers, stakeholders, and influencers. Social media monitoring includes watching for which of the following actions? Select the correct answers.

 

• Brand mentions
• Relevant hashtags
• Mentions of your competitors
• General trends that apply to your industry

 

Social media management is a key component of every social strategists’ role. Management includes two distinct methods of reviewing social media activity: monitoring and listening. Which of the following defines social media listening? Select the correct answer.

 

• Discovering what your target audience are saying and doing
• Analyzing reputation, brand outlook, and the opinion of your target
• Formulating a scalable social media management strategy
• Systematically understanding, analyzing, and reporting brand insights

 

Employees may already be sharing business content on their personal channels, but a formal employee advocacy program makes it official. Which of the following are elements of a robust employee advocacy program? Select the correct answer.

 

• Brand guidelines, resources, and rewards
• Pay-per-post, FTC regulations, and tactics
• Objectives, audience data, and partnerships
• Paid, owned, and earned media

 

An organization’s employees are some of the greatest influencers and advocates a brand can have. Which of the following represent the benefits of a robust employee advocacy program? Select the correct answers.

 

• Increases brand awareness and positive perception
• Increases the volume of consumer reviews and feedback
• Improves brand reputation and issues management
• Improves staff recruitment, retention, and engagement

 

When working with influencers, social media strategists need to understand the industry standard guidelines that apply. Which of the following influencer actions are considered brand endorsements? Select the correct answers.

 

• Pins
• Likes
• Tags
• Posts

 

 

Many marketers are not aware of Federal Trade Commission (FTC) disclosure guidelines, and some actively choose to disregard them. Why are influencer marketing regulations needed on social media? Select the correct answers.

 

• To prevent unfair and deceptive business practices
• To enable transparent, informed consumer choices
• To prevent brands from capitalizing on influencer marketing
• To ensure influencers are informed of consumer habits