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A campaign timeline lets you view the entire chronology of your social media campaign plan over a set timeframe, from start to finish. It can help your team stay organized and meet key campaign deadlines. How should you begin to build your campaign timeline? Select the correct answer.

 

• Evaluate typical effort required to produce content assets with your team
• Consider main deliverable due dates and build a workback schedule
• Estimate timelines based on past social media campaign milestones
• Work off the shortest potential time frame, you can extend as needed

 

The privacy and security settings of your social media accounts can help you address cybersecurity vulnerabilities. Which of the following are password best practices that can help keep your accounts safe from threats? Select the correct answers.

 

• Encourage your team to use the admin login only when necessary
• Set up log-in alerts when an unrecognized user has logged in
• Create a shared, password protected document for social passwords
• Use a password manager to suggest new, secure passwords regularly

 

Access and Identity Management, is a cyber security best practice concerned with who can access your organization’s social media accounts. According to this best practice, who should be granted admin access to your accounts? Select the correct answer.

 

• The leadership team of your organization alone
• A select few who need access to do their job
• Anyone who publishes and engages through your channels
• Everyone with access to the master password

 

Cybersecurity issues have become a permanent fixture online, and the social media presence of organizations can be a conduit for these increasingly sophisticated threats. Which of the following are malicious online security concerns that pose serious reputational and business risk? Select the correct answers.

 

• Disseminating misinformation
• Staff errors
• Promotional comments by bots
• Blackmail

 

Threat actors can easily create imposter accounts to compromise your brand reputation. One way they can do this is by creating an account with your brand name on a social network you don’t yet use. How can you prevent this threat? Select the correct answer.

 

• Block any imposter accounts you notice and campaign against them
• Educate your followers on the potential for imposter accounts to pop up
• Direct message imposter accounts to tell them to stop impersonating you
• Proactively create accounts with your brand name all social networks

 

A social media playbook is part strategy, part brand guidelines, and part implementation document for employees and marketing teams to consult for guidance. Which of the following should your playbook incorporate? Select the correct answer.

 

• Governance policies, demographic details, campaign strategies
• Strategic information, tactical expectations, brand guidelines
• Crisis management strategy, governance policies, common issues
• Creative direction, social tactics, user guidelines