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Mitigating security risks is vital when dealing with a crisis situation. Most organizations will benefit from developing three sets of policies. Who should these policies target? Select the correct answers.

 

• External participants
• Employees
• Third parties
• Youth under 18

 

Organizations most commonly use predictive analytics to identify the best timeframe for a promotion or campaign. However, it’s also one of the easiest ways to identify a crisis before it even begins. How can AI and data help in crisis management? Select the correct answer.

 

• Through employing the latest spyware and alerts
• By leveraging social channel technology to monitor bias
• By uncovering and flagging unexpected patterns
• Through algorithmic crisis predictors and tags

 

Social media crises take mere minutes to spread to the masses. That means you’ve got to act fast. Which of the following are best practices to lead your organization through a social media crisis? Select the correct answers.

 

• Evaluate the impact
• Isolate the origin
• Prepare in advance
• Learn from the crisis

 

There are 5 steps to creating a social listening strategy. Step 1 is to identify and define goals. What is the next step? Select the correct answer.

 

• Choose a Social Listening Tool
• Focus on Specific Channels
• Create Your Plan & Interact
• Identify Keywords

 

Social listening is all about what you’re listening for to helping you identify the best ways to engage. To start, you should develop a list of keywords and topics to listen for based on which of the following items? Select the correct answers.

 

• Your product name(s), including common misspellings
• Your competitors’ brand names, product names, and handles
• Your list of user-generated hashtags related to your industry
• Your organizations name and handles on all platforms

 

Social listening allows organizations to track social media platforms for mentions and conversations related to their brand. How can it be leveraged to manage a potential brand crisis?  Select the correct answer.

 

• By listening to influencers to find out how fans feel about your brand
• With competitive insights into where you’re positioned in the marketplace
• With sentiment analysis algorithms triggered by negative mentions
• By identifying potential customers who can be cultivated for social selling