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When it comes to influencer campaigns, The Federal Trade Commission (FTC) is concerned about influencers misleading their followers, on purpose or accidentally. How does the FTC protect consumers from some types of influencer marketing? Select the correct answer.

 

• Consumers must request disclosure statements from influencers
• Consumers must learn their rights by visiting the FTC website
• Influencers must register with the FTC and agree to their guidelines
• Influencers must publicly disclose relationships they have with brands

 

There are 4 types of influencers that can be leveraged to support your campaign: Mega, Macro, Micro and Nano. Which statement best describes a Macro influencer? Select the correct answer.

 

• 1K – 10K followers, real people with a strong online presence
• 10K – 999K followers, personalities with a passion for a niche topic
• 1K-10K followers, advocates who are already engaged with your brand
• 1M+ followers, often celebrities, athletes, social media stars or actors

 

There are 4 types of influencers that can be leveraged to support your campaign: Mega, Macro, Micro and Nano. Leveraging the appropriate one to support your objectives is critical. Which type of influencer has the highest engagement rates and is the most trusted by their followers? Select the correct answer.

 

• Mega
• Micro
• Nano
• Macro

 

The Edelman Trust Barometer’s special report In Brands we Trust statesd that nearly two out of every three consumers say that they trust influencer messages from a brand more than a company’s advertising about their own brand. Which of the following are key factors that contribute to the success of influencer campaigns? Select the correct answers.

 

• Volume of big brand partnerships
• Personal level of persuasiveness
• Overall communication frequency
• Size of social network

 

Your content strategy should center on your audience seeing the right content at the right time – with the ultimate goal of achieving your social media objectives. What type of content should be served to your audience in the bottom of funnel (BOFU) stage of the content funnel? Select the correct answer.

 

• Polls and other engaging questions
• Contests to grab attention
• Testimonials and emotive stories with strong CTAs
• Broad interests relevant to your audience persona

 

Social media channel algorithms evolve rapidly, but there are tried and true tactics that you can incorporate into your strategy to help your brand gain visibility. Which of the following will boost your content in the algorithm? Select the correct answers.

 

• Leverage paid media
• Like posts related to your own content
• Post during your audience’s peak activity times
• Post consistently at 6am each day