vmartinez

Facebook’s __________________ will help you identify demographics, location, common interests and the purchasing behaviours of your followers so you can make intelligent decisions about your sales strategy.

 

• Audience Insights
• ‘Pages to Watch’ feature
• Analytics
• Content Performance Analysis
• Comparative Content Analysis Tool

 

If you’d like to track clickthroughs on the web address you include in the website field on your Twitter page, you can use a _____________ like Hootsuite’s ow.ly.

 

• browser cookie
• bitmap
• link shortener
• email gating tool

 

Sharing the right kind of content on social can position you as a thought leader and trusted advisor. To achieve this, what is the content type and ratio you should aim for?

 

• two times as much product or company information as educational content
• four times as much educational content as product or company information
• 50% personal updates and 50% company updates
• 80% LinkedIn status updates and 20% Tweets

 

Twitter’s ‘Advanced Search’ functionality is useful if you need to search for target prospects’ accounts using any of the following parameters:

 

• hashtags, job type, words, dates, employer
• employer, hashtags, income level, people, places
• 1st or 2nd degree connections, job type, location, hashtags
• words, people, places, and dates

 

Let’s say you want to do some social selling research using the Instagram app. What are the THREE parameters you can search by in Instagram? (pick three)

 

• hashtag
• job title
• user
• 2nd degree connections
• most popular
• interests
• location

 

If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:

 

•   solicit or accept Recommendations on your personal LinkedIn profile.
•   Retweet or Share content posted by competitors.
•   engage in any private conversations via Direct Messaging functionality.
•   include photos or any other self-identifying visuals.
•   engage with comments left by clients or prospects on your posted content.