vmartinez

 

App Re-engagement campaigns help you: (select all that apply)

 

•  Drive loyalty
•  Increase usage
•  Sell in-app purchases
•  Get ahead of the app deletion phenomenon

 

 

What is an app install ad?

 

• an ad that runs on third-party services to help drive installs of your mobile app
• a Promoted Twitter Ad that allows you to reach audiences who are most likely to download your app
• a new kind of video ad from Twitter
• an ad that displays across the iOS and Google Play stores

or

• An ad format that allows you to deliver the most relevant product to the right customer at the right time.
• An ad format designed to increase visibility and can be used to promote an app to a targeted audience to build awareness and attract new followers.
• A promoted ad that allows you to enhance your app with premium video content from the most relevant publishers..
• A promoted ad that allows you to reach the audiences most likely to download your app.

 

 

True or False. With App Install Ads, you have access to all Twitter social targeting and demographic targeting to find the right audience for your campaign.

 

•  False

 

•  True

 

 

App measurement is typically done via:

 

•  A viewability measurement service
•  A pixel within the app itself
•  ClickID
•  A tracking software development kit (SDK)

 

 

What percentage of people on Twitter have made a mobile purchase within the last month?

 

•  64%
•  25%
•  30%
•  50%

 

 

Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)

 

•  See deeper insights and trends around lifetime value and performance metrics.
•  Measure and compare the impact of your spending across all your marketing channels.
•  Collect location data and other identifying information from your audience.
•  Identify each step of your funnel and drive re-engagement through targeted re-marketing campaigns.