vmartinez

 

What are the website actions you can track using conversion tracking?

 

•  App installs, video views, downloads, and search results
•  Bounce rate, site visits, and sign ups
•  Site visits, purchases, downloads, sign ups, and custom actions
•  Website clicks, purchases, bounce rate, and custom actions

 

 

What are the two types of Twitter Website Tags? (select two)

 

•  Mobile App Promotion Tags
•  Single Website (Event) Tag
•  Universal Website Tag
•  Optimized Website Tags

 

 

When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply)

 

•  Unverified
•  Dormant
•  Verified
•  Tracking

 

 

What allows you to measure site visits without using cookies?

 

•  Twitter Click ID
•  Twitter Tracking Pixel
•  Conversion optimization
•  Website tags

 

 

Most advertisers give click-through attribution credit; only some of them give:

 

•  View-through attribution credit
•  Adjacency reporting
•  Cost Per App Click analysis
•  Time-of-day attribution credit

 

 

_______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts.

 

•  Website click attribution
•  Post-engagement attribution
•  Post-view attribution
•  Download attribution