Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over
- 200%
- It has declined, not increased
- 50%
- 5000%
Twitter has a direct integration with which partner-provided measurement tool?
Twitter has a direct integration with which partner-provided measurement tool?
- DoubleClick Campaign Manager (DCM)
- Adobe Analytics
- Sizmek
- Google Analytics
Why is measurement such a critical component of performance advertising?
Why is measurement such a critical component of performance advertising?
- Performance advertisers rely on measurement to determine their KPIs
- Measurement is not a critical component of performance advertising
- Performance advertisers tend to be more interested in data
- Performance advertisers need to be able to prove their campaign drives results
True or False. Although a Twitter tag is a Twitter solution, it utilizes partner-provided cookie tracking.
True or False. Although a Twitter tag is a Twitter solution, it utilizes partner-provided cookie tracking.
- True
- False
Creating several conversion events of the same conversion type can lead to:
Creating several conversion events of the same conversion type can lead to:
- increased engagement with your Promoted Ads
- duplicated data in your Twitter Ads dashboard
- decreased overall spend
- exhausting your daily budget maximum
Performance advertising on Twitter refers to digital ads that ask someone to:
Performance advertising on Twitter refers to digital ads that ask someone to:
- Vote for a specific candidate or support a political cause
- Start a live concert or musical performance
- Complete a specific call to action, like Buy Now or Install
- Change an attitude, like Cheer up