vmartinez

 

On average, how many people abandon an app after just one session?

 

•  1 in 20
•  1 in 10
•  1 in 50
•  1 in 5

 

 

To set up a Mobile App Promotion campaign, you will need to:

 

•  Enable the Twitter Pixel within your app
•  Add your application to your Twitter Ads account
•  Have at least 500 active users on your app
•  Have a five-star rating on the iOS App Store

 

 

________ collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics.

 

•  Mobile Measurement Providers (MMP)
•  Mindshare Analysts (MA)
•  The Metrics Institute (TMI)
•  Most Accurate Providers (MAP)

 

 

For Website clicks campaigns, better performance is seen when the __________ is used for targeting.

 

•  Audience Creator Tool
•  Website Activity Custom Audience
•  Mobile Audience Manager
•  Custom Tailored Audience

 

 

_________ lets you run your ads across Managed Publisher MoPub inventory for premium apps.

 

•  Twitter Audience Platform
•  Twitter Managed App Inventory
•  Twitter App Platform
•  Twitter iOS Gallery

 

 

Using a ___________ enables you to track user conversions and tie them back to ad campaigns on Twitter.

 

•  Google Analytics Code Snippet
•  Cookie-enabled website
•  Twitter Tracking Pixel
•  Conversion Tag