vmartinez

 

A _______________ is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users.

 

•  Custom Tailored Audience
•  Website Activity Audience
•  Twitter Website Tag
•  Twitter Click ID

 

 

Performance advertisers care about:

 

•  Building awareness for a new product or service.
•  Increasing their following on Twitter.
•  Driving performance at scale and being able to measure the results.
•  Driving increased video views and click-through rates.

 

 

When setting up your Website Clicks campaign in Ads Manager, which Ad Group goal is recommended?

 

•  Video views
•  Website conversions
•  Link clicks
•  App installs

 

 

What bidding strategy do Website Clicks campaigns use?

 

•  CPC – Cost Per Click
•  ROAS – Return on Ad Spend
•  LTV – Lifetime Value
•  CPAC – Cost Per App Click

 

 

When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be:

 

•  Measurement discrepancies
•  Measurement adjacencies
•  Higher reach
•  Lower reach

 

 

What is Marketing Mix Modeling?

 

•  A way to track how many ad formats you’re using regularly on Twitter
•  A statistical analysis on sales and advertising spend data
•  A cross-platform ad creative tool
•  An overview of time dedicated to advertisement