vmartinez

 

Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?

 

• Data management platform
• Pixel
• An advertiser hashed audience
• Audiences based on shopping interactions on Amazon

 

 

Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?

 

• Add to cart
• Purchases
• Impressions served
• Detail page views

 

 

Which of the following is a true statement about retail insights?

 

• Retail insights show retail activity across Amazon only for audiences that were served an ad.
• Retail insights show all retail activity across Amazon for the promoted ASINs, regardless of whether audiences weres served an ad.
• Retail insights show retail activity across only for brand halo ASINs

 

Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first time versus repeat buyers of his brand’s products. Which insight would be best for Myung-dae to review?

 

• Purchase frequency insights
• Timing insights
• Overlap reports
• Demographic insights

 

Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?

 

• Purchase frequency insight
• Overlap report
• Retail insights
• Brand halo

 

 

True or false? Amazon Advertising offers solutions for businesses of every size and at any stage.

 

• True

 

• False