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Which Amazon audience can be used to reach shoppers who recently viewed or purchased items in a specific category or sub-category?

• In-market
• Lifestyle
• Lookalike

 

Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?

• In-market
• Lifestyle
• Lookalike

 

Explanation:

The correct answer is **In-market** because this audience specifically targets consumers who have recently shown interest in or engaged with products within a particular category or sub-category, indicating their readiness to make a purchase. In contrast, demographic audiences focus on characteristics like age and gender, while lifestyle audiences consider broader interests and behaviors, making them less directly related to recent shopping intent.

 

Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?

 

• Brand halo
• Return on ad spend (ROAS)
• Subscribe & Save
• Detail page view rate

 

Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?

 

• Lifestyle audiences
• Audiences based on similar product views
• Audiences based on keyword search
• Demographic audiences

 

Bai Xue is an advertiser at a basketball manufacturer. She wants to reach an audience that searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?

 

• Audiences based on keyword search
• Audiences based on views
• In-market
• Audiences based on purchases

 

Which of the following best describes advertiser audiences?

 

• Allows advertisers to reengage Amazon audiences who viewed product(s) specific to, or similar to, the advertiser’s promoted product
• Allows advertisers to reach audiences of a specific demographic, such as gender, age range, household income, or presence of children
• Allows advertisers to reach audiences with an ad on contextually relevant pages when they are actively shopping for or viewing products on Amazon
• Allows advertisers to incorporate their existing audiences into their Amazon advertising campaigns to drive relevance

 

What are Subscribe & Save metrics best used for?

 

• Assessing the number of impressions served to shoppers
• Assessing awareness of a brand’s products
• Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.
• Assessing the purchase rate of a brand’s products