vmartinez

Why do advertisers look at detail page views?

 

• This metric helps advertisers understand the impact their advertising has on brand halo sales.
• This metric helps an advertiser understand whether their ads are driving customers to find out more information about their product.
• This metric helps advertisers understand how many purchases are being made of specific ASINs.
• This metric helps advertisers understand the number of impressions served.

 

Sports Lab is running Amazon ads on FireTV. Which inventory are they leveraging?

 

• Amazon O&O sites
• Third-party sites
• Amazon retail sites
• Devices

 

Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)

 

• Audiences based on purchase of her brand’s laundry detergent
• Demographic: males
• Audiences based on keyword search
• Audiences transferred based on pixel traffic from their website

 

Where can display ads be placed?

 

• Amazon O&O sites
• Devices
• Third-party sites
• Amazon retail sites

 

Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time. He wants to reengage those that have viewed his brand’s products. Which Amazon audience should Miguel leverage?

 

• Audiences based on views
• Lifestyle
• Audiences based on purchases
• Lookalike

 

Which of the following best describes a campaign with a consideration goal?

 

• The campaign is reaching audiences that viewed a product detail pages but did not convert.
• The campaign is leveraging Subscribe & Save offers to drive brand loyalty.
• The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.
• The campaign is reaching shoppers unfamiliar with the brand.