vmartinez

Advertisers can connect with _______ to drive purchases for their products by engaging audiences that have recently considered products in a given category.

 

• Lifestyle audiences
• Lookalike audiences
• Demographic audiences
• In-market audiences

 

Which of the following best describes the value of brand halo metrics?

 

• Allows advertisers to better measure the number of impressions served on a promoted ASIN.
• Allows advertisers to measure sales of their brand’s products off Amazon.
• Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.
• Allows advertisers to track additional sales or conversion metrics for products from brands unrelated to their own.

 

Janka is an advertiser at a party supply brand. She wants to understand areas such as income range, age range, and marital status of her brand’s shoppers. which insight would be best for Janka to review?

 

• Timing insights
• Overlap insights
• Purchase frequency insights
• Demographic insights

 

 

Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?

 

• Purchase
• Awareness
• Loyalty
• Consideration

 

 

True or false? An advertiser who sells products on Amazon could access insights that report on total retail activity for all of their products.

 

• True

 

• False

 

Which of the following best describes a campaign with a purchase goal?

 

• The campaign is reaching shoppers unfamiliar with the brand.
• The campaign is reaching audiences that are shopping the category, to help them consider a brand’s product.
• The campaign is reaching audiences that viewed a product detail page but did not convert.
• The campaign is leveraging Subscribe & Save offers to drive brand loyalty.