vmartinez

What is the best type of content for you to produce for your business?

 

• Videos
• It depends on your business and the target audiences that you’re trying to reach
• There is no one best type of content to produce
• Data research

 

Why is granting interviews a great tactic for building visibility?

 

• Transcribed speech is hard to read.
• Google gives special weight to links in interviews.
• Everyone needs to learn from your expertise.
• Having third parties publish an interview with you is a form of endorsement.

 

Why is it important to collaborate with marketing and PR on your content campaigns?

 

• They may be able to buy good links for you.
• They probably already know how to use content to drive SEO.
• They need you to teach them about content marketing.
• They may already be communicating with media, bloggers, and influencers that you want to reach.

 

What should you AVOID doing with your content syndication efforts? Choose three options.

 

• Letting relevant, authoritative sites republish your content without linking back to the original article on your site
• Syndicating content of any quality to third-party sites
• Providing relevant, authoritative sites with high-quality content to publish
• Providing any site that wants it with high-quality content to publish

 

Which practices should you AVOID when doing guest posting? Choose three options.

 

• Publishing on low-quality sites
• Targeting high-authority sites that will raise your visibility
• Pursuing high volumes across as many sites as possible
• Stuffing the posts with rich anchor text links

 

Which of these are target audiences for your content? Choose four options.

 

• Your competitors
• Influencers
• Bloggers
• Prospective customers
• Media