You want to track sales and web traffic to better understand how your influencer campaigns are resonating with your audience. How do you do this?
- Ensure you’re counting link clicks for each post
- Ask influencer for engagement number on their post
- Compare your sales against your competitors
- Supply the influencer with UTM links to use
Explanation:
To track sales and web traffic for better insights into how your influencer campaigns are performing, you can:
- Ensure you’re counting link clicks for each post:
- Include trackable links in the influencer’s posts that lead directly to your product pages or a designated landing page. By monitoring the number of clicks on these links, you can gauge the effectiveness of the influencer’s content in driving traffic to your website.
- Supply the influencer with UTM links to use:
- Provide influencers with unique UTM (Urchin Tracking Module) parameters for the URLs they share in their posts. UTM links allow you to track specific campaign details in your web analytics tool, giving you insights into which influencer’s content is generating the most traffic, conversions, and sales.
While asking influencers for engagement numbers on their posts can provide some qualitative insights, it’s essential to complement this with quantitative data through trackable links and UTM parameters to get a comprehensive understanding of the impact of the influencer campaigns.
Comparing sales against competitors may provide a broader market context but may not directly attribute the results to your specific influencer campaigns. It’s advisable to focus on direct tracking methods to measure the success of your influencer collaborations.