All influencer marketing programs must abide by government regulations. What’s one way your influencer can stay within regulations?
- Reinforce that they wouldn’t work with a brand unless they truly recommended them
- Do not mention advertisements or paid partnerships, because it detracts from the power of the post
- Do not engage influencers from geographic locations that are regulated by government bodies
- Disclose partnerships as early as possible in every post in the caption or by using an #ad hashtag