vmartinez

Which of the following statements on Tweet Copy best practices are correct? (Select all that apply)

 

• Keep Tweet copy as focused as possible
• Connect copy and content
• More hashtags = more success
• Keep it brief

 

Which ad format matches and runs your video ad before premium video content from over 200 brand-safe publishers?

 

• Amplify Pre-roll
• Carousel Ads
• Video Ads
• Twitter Takeover

 

What will happen when someone clicks on the website link in Video Ads with Website Buttons?

 

• The video continues to play while the website loads below.
• The video stops and the website loads below.
• The website loads and takes over the entire screen.
• The website loads after the viewer completes the video.

 

Which one is NOT one of Amplify Pre-roll Publisher Criteria

 

• Verified account in good standing
• Video content must be of premium production quality
• Publish brand-safe content according to the Safe for Ads content guidelines
• Publishers agree to only create content for Twitter

 

When should you choose “run of publishers” in an Amplify Pre-roll campaign? (Select all that apply)

 

• You want to build contextual alignment with publisher content
• You want to promote always-on mass-reach inventory
• You need to boost brand awareness and scale
• You want to promote during top events/occasions

 

In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply)

 

• CVS created a Timeline Takeover campaign to spread mass awareness of their partnership with WebMD.
• CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
• WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
• CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.