vmartinez

What is the maximum number of publisher handles you can exclude for each standard category selected?

 

• 0
• 10
• 50
• 100

 

What are the three key services provided by Twitter ArtHouse? (Choose all that apply)

 

• #Editing&Optimization
• #BlueBrush
• Influencer campaigns
• Out of home activations

 

What types of Twitter publisher content can you run your Amplify Sponsorship ads with?

 

• Quick Promote
• Video clips
• Live videos
• Sponsored moments

 

You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose?

 

• Quick Promote
• Amplify Pre-roll
• Carousel Ads
• App Installs Ads

 

Which of the following tips about mixing ad formats are correct? (Select all that apply)

 

• Start with the ad format that casts the widest “attention net” – Timeline Takeover.
• Diversify the mix of ad formats to extend the impact of your budget.
• Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
• Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

 

In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)

 

• @GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
• @GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
• Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
• Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.