vmartinez

What demographic metrics can you adjust when setting up a campaign? (Select all that apply)

 

• Gender
• Age
• Location
• Language

 

In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

 

• @HeinzTweets used a text-only video to promote their brand’s story.
• @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
• @HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
• @HeinzTweets ran a global contest

 

Which of the following statements about hashtags are correct? (Select all that apply)

 

• You can expect your brand slogan to translate to a hashtag.
• You should reward users for interacting with your hashtag.
• You should research how the hashtag is being used already.
• Always use ALL CAPS in your hashtag.

 

In the creative case study provided in this course, how did @SpecialK leverage Twitter’s Video Ads and Tweet Copies to promote their brand? (Select all that apply)

 

• @SpecialK provided a short Tweet Copy that conveys a clear and focused message.
• @SpecialK featured strong connections between the Video Ads and the the Tweet Copy.
• @SpecialK used hashtags to drive higher favorability and message association.
• @SpecialK used paragraph breaks and tweet threads to create a unique message.

 

What is on the bottom left of an Ampify Pre-roll video?

 

• Your handle’s logo
• A time countdown
• A publisher thumbnail
• Twitter’s logo

 

What paperwork do you need for an influencer campaign on Twitter?

 

• IO, T&Cs, & SOW
• SOPs
• SOW
• T&Cs