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When assigning multiple audience segments to a line item, an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments. Which option should they choose?

• Neither
• And
• Or

 

Explanation:

The correct answer is **Or** because when assigning multiple audience segments to a line item and an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments, the ‘Or’ option should be used. The ‘Or’ operator ensures that the ad is shown to shoppers who are in one or more of the selected segments, effectively broadening the reach. This increases the scale of the campaign by targeting a larger group of potential customers who meet the criteria of any of the chosen audience segments. On the other hand, using ‘And’ would limit the audience to those who fall into all of the selected segments simultaneously, reducing the overall reach and scale of the campaign.

 

What strategies does Performance+ offer to help achieve KPIs?

• Supply management and deal set up
• Bidding, scheduling, and targeting
• Prospecting, remarketing, and retention

 

Explanation:

The correct answer is **Prospecting, remarketing, and retention** because Performance+ offers these specific strategies to help advertisers achieve their key performance indicators (KPIs). Prospecting focuses on reaching new audiences who may be interested in the brand or product, while remarketing targets users who have previously interacted with the brand but have not yet converted. Retention strategies aim to re-engage existing customers and drive repeat purchases or ongoing brand loyalty. These three strategies work together to help advertisers optimize their campaigns for performance, driving better results and meeting their KPIs. The other options, such as supply management, deal setup, bidding, scheduling, and targeting, are important components of campaign management but are not the primary strategies that Performance+ focuses on to achieve KPIs.

 

What should you do if none of the creatives associated with a line item match the ad size requirements in the request?

• Add a custom audience to the line item
• Remove all creatives from the line item
• Add creatives that match the ad size and type for that deal for the line item

 

Explanation:

The correct answer is **Add creatives that match the ad size and type for that deal for the line item** because when none of the creatives associated with a line item match the ad size requirements in the request, the appropriate action is to upload or associate new creatives that meet the required specifications. This ensures that the line item can deliver as intended, with ads that fit the necessary dimensions and format for the campaign’s target placements. Matching the ad size and type to the deal ensures the campaign runs smoothly, avoiding delivery issues and maximizing the effectiveness of the ad placements. Removing creatives or adding a custom audience does not resolve the issue of mismatched ad sizes and would not ensure compliance with the required specifications.

 

What should be included in a third-party tag to ensure accurate impression counting?

• A cache buster
• A redirect URL
• Conversion API

 

Explanation: The correct answer is that **A cache buster** should be included in a third-party tag to ensure accurate impression counting. A cache buster is a unique identifier, typically added to the URL in the form of a random string or timestamp, which ensures that each impression is counted separately and that the third-party tracking tag is not cached by the browser. Without a cache buster, browsers or servers may cache the request, preventing accurate tracking of subsequent impressions and potentially skewing campaign data. By using a cache buster, advertisers can guarantee that each impression is recorded as a distinct event, ensuring the reliability of the reporting and analytics.

 

What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?

• Do nothing
• Open up line items targeting settings or increase maximum average CPM
• Decrease the campaign budget

 

Explanation: The correct answer is **Open up line items targeting settings or increase maximum average CPM** because if the sum of projected spend across line items is less than the total lifetime order budget, the advertiser needs to adjust settings to ensure the full budget is spent efficiently. By opening up line item targeting settings, the advertiser can broaden the audience or reach additional impressions, increasing the likelihood of full budget utilization. Alternatively, increasing the maximum average CPM can make the campaign more competitive in the auction, helping to secure more impressions and drive more spend. These adjustments ensure that the campaign delivers the desired results without underdelivering. Simply doing nothing or decreasing the campaign budget would not address the issue of underdelivering and would reduce the campaign’s potential effectiveness.