Judi wants to serve ads to professionals who have visited her website. What is her first step?
- Install the Insight Tag on her website
- Create a conversion action
- Create a website audience
- Create a campaign
Which method is used by LinkedIn to determine which ads are shown?
Which method is used by LinkedIn to determine which ads are shown?
- An optimized bidding method that gives preference to the best bid
- An auction system based on a relevancy score
- An auction system based on bids, combined with a relevance score
- A maximum bidding method where bids are reviewed and validated
Which of the following is not a billing option in Campaign Manager?
Which of the following is not a billing option in Campaign Manager?
- Quarterly Invoicing
- Monthly Invoicing
- Credit Card
How do you calculate Click-Through Rate (CTR)?
How do you calculate Click-Through Rate (CTR)?
- Clicks / impressions x 100
- Cost per Purchase – Total spend/total purchases
- Conversions / Clicks x 100
- Spend / (impressions/1000)
Which of the following is a distinct benefit of using a target bid approach?
Which of the following is a distinct benefit of using a target bid approach?
- It allows greater control over how much you pay per billable action.
- There are more options for campaign setup and optimisation.
- You can auto-optimize to get the best results at the lowest price within your budget.
- It is typically the most cost-effective option.
You spend $1500 per new user on day 1 of your campaign. You have a goal of hitting 10% ROAS by day 5. How much do you need to generate from each user by the end of day 5 to achieve your ROAS goal?
You spend $1500 per new user on day 1 of your campaign. You have a goal of hitting 10% ROAS by day 5. How much do you need to generate from each user by the end of day 5 to achieve your ROAS goal?
- $100
- $150
- $15
- $10