Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?
- $24.01
- $24
- $25
- $24.50
Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.
Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.
- Reach
- Frequency
- CPM
Isabelle is not getting many matches from her business emails. What could she do?
Isabelle is not getting many matches from her business emails. What could she do?
- Make sure she’s also targeting by company name in addition to uploading her contact list
- Target the company instead of the individual and layer on extra attributes to narrow her audience
- Wait 24 hours for the system to process the external data
At a minimum, how often should you evaluate your campaigns?
At a minimum, how often should you evaluate your campaigns?
- Weekly
- Monthly
- Quarterly
There is a minimum spend to qualify for Monthly Invoicing.
There is a minimum spend to qualify for Monthly Invoicing.
- False
- True
When optimizing your targeting strategy, what are the two key elements you should think of?
When optimizing your targeting strategy, what are the two key elements you should think of?
- Conversions and Leads
- Cost and Engagement
- Forecast and Audience
- Reach and Relevance