vmartinez

 

Which of the following combinations of targetting options would be considered the optimum for impressions?

 

• Devices, Language, Gender and location
• Devices, Language and Gender
• Devices
• Devices and Language

 

 

Which of these metrics can’t you track in your Ads Manager dashboard?

 

• Engagement Rate
• Total Spend
• Hashtag Performance
• Results (i.e. link clicks)

 

 

Twitter Pixel is made up of which two parts?

 

• Universal Tag and Purchase Tag
• Single Event Tag and Multi-page Tag
• Base Code and Event Code
• Universal Code and Single Code

 

Which one of these is not a dependency of site visit optimization?

• Less than 256 active ad groups
• A site visit conversion event type
• A video-based creative
• Installation of the Twitter Pixel

 

Explanation:

The correct answer is A video-based creative because site visit optimization depends on having a site visit conversion event, proper installation of the X Pixel, and a campaign structure with fewer than 256 active ad groups to allow the system to optimize effectively. The type of creative—video, image, or text—is not a dependency for the optimization itself, although it may impact engagement or performance.

 

 

How do you apply particular metrics in Twitter Ad Manager that aren’t the standard default options?

 

• Create a bespoke report in Analytics
• Choose the metrics that are important to you in Metrics > Customize Metrics
• Adjust the algorithm to include all metric fields
• Plug in a 3rd party metrics tool

 

Explanation: To apply particular metrics in the X Ads Manager that are not part of the standard default view, you must navigate to the Metrics dropdown menu and select the Customize metrics option. This interface allows you to manually browse through a comprehensive library of available data points—ranging from specific video view percentages to detailed conversion breakdown—and select only the ones that align with your specific campaign goals. By doing this, you are effectively filtering out the standard, high-level overview in favor of a bespoke dashboard that highlights the granular data you need for deep optimization. Once you have selected your desired metrics, you can even save them as a “Preset” so they are automatically applied the next time you log in to evaluate your performance.

 

 

To measure the ROI of your campaigns and understand how much a user has spent on your website, which event type should you use?

 

• Site-Visits
• Sign-Up
• Purchase
• Downloads