vmartinez

 

Results for Aggregated Measurement for performance campaigns can vary, but what percentage increase in attributable page view conversions was seen when reporting in this way?

 

• 31%
• 5%
• 23%
• 15%

 

 

Where in the Ads Manager dashboard can you select the conversion event types you want to view?

 

• Metrics > Customize Metrics
• Metrics > Website Conversions
• Metrics > Website Traffic

 

 

What campaign objective should you choose for site visits optimization?

 

• Pre-Roll Views
• Website Traffic
• Video Views
• App Installs

 

 

How do you know if your Twitter Pixel is implemented correctly?

 

• The Site Visits Event in Events Manager will show as Active
• The landing page views in Events Manager will show as Active
• The Site Visits Event in Events Manager will show as No Recent Activity
• The Twitter Pixel in Events Manager will display a blue tick next to it

 

Which ad group goal means that your ad is shown to people who are most likely to visit your website?

• Page Views
• Link Clicks
• Conversions

 

Explanation:

The correct answer is Page Views because this ad group goal is specifically designed to show your ad to people who are most likely to visit your website. While Link Clicks optimizes for any click on your link (which may include accidental or low-intent clicks) and Conversions focuses on users completing a specific action like a purchase or sign-up, Page Views targets users who are most likely to actually land on your website, making it the ideal choice when your goal is website visitation.

 

What does ROAS stand for?

• Return on attribution schedule
• Return on ad spend
• Revenue over ad saving
• Revenue objective and savings

 

Explanation:

The correct answer is Return on ad spend because ROAS is a metric that measures how much revenue your ads generate for every dollar spent. It helps advertisers evaluate the effectiveness and profitability of their campaigns. The other options—Return on attribution schedule, Revenue over ad saving, and Revenue objective and savings—are incorrect and do not represent this widely used advertising metric.