vmartinez

 

Where do you need to go to create an App Re-engagement campaign?

 

• Creator studio
• Account settings
• Business insights dashboard
• Twitter Ads Manager

 

 

Which of the following is recommended when using video content in performance ad campaigns?

 

• Ensure the video is at least 30 seconds long.
• Provide detailed copy to accompany the video.
• Focus on the music and dialog, rather than visuals.
• Display your product and logo within the first few seconds.

 

 

What feature can you use to help you discover and reach audiences on Twitter that are most likely to install?

 

• Twitter amplify
• Polls
• Automated targeting
• Product drops

 

 

What should appear on ad app buttons?

 

• Appropriate symbol or icon
• “Tap” or “click” instruction
• Call to action verbs
• the app name

 

 

What do you have to do before the SDK in your app will send conversion events to your Twitter Ads account?

 

• Contact a specialist in the Twitter Ads Help Center for personalized support.
• Contact a specialist in the Twitter Ads Help Center for personalized support.
• Choose a MACT partner and set up your app to track installs and events according to their support documentation.
• Be running at least 20 ad groups at a time.

 

 

What is Marketing Mix Modelling (MMM)?

 

• A means to calculate the impact of marketing activities on business outcomes using statistics and other influences.
• A campaign strategy that combines different marketing models.
• A mixed-method, qualitative evaluation of campaign performance.
• A comparison of data generated from by different marketing models for the same campaign.