vmartinez

 

Which of the following is not a marketing objective that you can meet with LinkedIn ads?

 

• Drive awareness
• Increase consideration
• Drive conversions
• Increase the sales closing ratio

 

 

Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?

 

• Audience Expansion
• LinkedIn Audience Network
• Matched Audiences
• Lookalike Audiences

 

 

Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.

 

Lead Gen Retargeting
Lookalike Audiences
Website Retargeting
Audience Attributes

 

 

Why is it not recommended to use age or gender as targeting attributes?

 

Because these attributes cannot be tracked on Campaign Demographics
Because they are inferred and can reduce your audience size by potentially 50% or more
Because they are not interesting professional traits for LinkedIn audiences

 

 

Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?

 

• • Audience Attributes

 

• • Lookalike Audiences

 

 

Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?

 

• Pause the campaign
• Increase the bid for underperforming creatives
• Pause underperforming creatives
• Adjust targeting