vmartinez

 

Raquel is looking to use her current audience to reach more people. What could she do?

 

• Use the Manual Bid option
• Enable Audience Expansion
• Set more competitive bids
• Increase daily budget

 

 

What do you need prior to creating a lookalike audience in Campaign Manager?

 

• A contact list or website audience
• A live campaign running for 60 days
• The Audience Expansion feature activated

 

 

Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

 

• Run each creative in separate campaigns, targeting separate audiences
• Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
• Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
• Run the creative she likes best

 

 

Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?

 

• Campaign Demographics

 

• Website Demographics

 

 

Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?

 

• Consideration
• Awareness
• Conversion

 

 

Can you exclude a contact list from your campaign with Matched Audiences?

 

• No

 

• Yes