vmartinez

 

Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.

 

• Your CRM data
• Hashtag Targeting
• Website Retargeting
• Account Targeting
• Lookalike Targeting

 

 

Can you exclude people that studied at a certain university from your campaign?

 

No

 

Yes

 

 

Which sentence best describes Campaign Manager?

 

It is LinkedIn’s tool to create ad campaigns and engage with different audiences
It is LinkedIn’s ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns
It is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns

 

Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?

 

Conversions
Reach
Cost Per Conversion
Cost Per Click

 

 

Which of the following is a mandatory targeting field within audience setup in Campaign Manager?

 

Job Title
Location
Audience Expansion
Company Size

 

 

Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

 

• Stop her campaign
• Create a website audience
• Narrow her current campaign targeting to include HR employees at companies with more than 500 employees