vmartinez

 

Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

 

• Awareness
• Consideration
• Conversion

 

 

What LinkedIn Page privileges do you need to run your ads?

 

• Designated Admin access and/or Sponsored Content posting access
• Publisher access
• Recruiter Posters access
• Campaign Manager access

 

 

Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

 

• Check the offer landing page and ensure that the offer is clear and the page is mobile optimized
• Focus on brand awareness and send Message Ads to her potential customers
• Implement Conversion Tracking to help LinkedIn optimize the campaign

 

 

Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information?

 

Campaign Demographics
Website Demographics
Conversions
Matched Audiences

 

 

Can you customize the columns of your Campaign Manager reporting dashboard?

 

• No

 

• Yes

 

 

Peter wants to target the buying committee of a select group of companies. Which step should he take?

 

• Combine a target company list and leverage Job Function and Job Seniority too
• Combine an email contact list with targeting attributes, such as Company Industry
• Select Member Interests in addition to Job Function