vmartinez

 

Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?

 

Read More
Click Here
Request Demo
See More

 

 

When you’re just starting to build a target audience, what do we recommend as the first step?

 

Create up to 3 audience templates
Create a clear target audience persona
Decide the language of your creatives
Upload your emails and accounts contact lists to Matched Audiences

 

 

Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads?

 

Engagement
Performance
Conversions & Leads
Sponsored Messaging
Video

 

 

Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?

 

• Audience Attributes

 

• Account Targeting

 

 

In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?

 

• No more than 4 to 5
• No more than 2 to 3
• No more than 7 to 8
• There is no such recommendation regarding targeting attributes

 

 

Can you target all the LinkedIn members that work in a certain company?

 

• No

 

• Yes, if there are at least 300 employees in the audience