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What could happen if your bid is not competitive relative to other advertisers?

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What could happen if your bid is not competitive relative to other advertisers?

  • You may be charged more than your bid.
  • You can be sure of maximum results for the minimum price.
  • Your campaign status will not be affected.
  • Your campaign may not serve.

 

Explanation:

If your bid is not competitive compared to other advertisers targeting the same audience, your ads may not win auctions and therefore may not be shown at all. Campaign delivery depends on winning ad placements, and low bids reduce the likelihood of winning impressions, which can result in limited or no campaign activity until the bid is adjusted to be competitive.

 

How can your campaign reach audiences who have opted out of tracking, via Apple’s App Tracking Transparency?

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How can your campaign reach audiences who have opted out of tracking, via Apple’s App Tracking Transparency?

 

  • By specifically targeting audiences who use iOS devices during campaign setup.
  • Work with an approved Mobile Measurement Partner (MMP) to leverage SKAdNetwork on Twitter
  • It is not possible to continue engagement with audiences who have opted out of tracking.
  • By paying for premium Twitter features and tools.

 

What is “attribution” in performance advertising?

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What is “attribution” in performance advertising?

 

  • A system in which you assign credit to different advertising partners and platforms for driving conversion.
  • An agreement with other Twitter account holders to include their handle or hashtag in an ad campaign.
  • A method of tracking conversions associated with a particular hashtag.
  • A legal requirement to credit authors and artists of content used in your campaign.