vmartinez

 

Which ad format would you primarily use if you wanted to tell an interactive story?

 

Text Ad
Carousel Ad
Dynamic Ad

 

 

Which of the following targeting actions can you not do with LinkedIn Campaign Manager?

 

Retarget website visitors
Target specific companies
Target members by household income
Upload lists of contacts

 

 

Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

 

• Website Clicks, Video Views, Conversions
• Campaign Demographics, Clicks, Click-through Rate
• Reach, Frequency, Campaign Demographics
• Reach, Frequency, Conversions

 

 

Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

 

• Awareness
• Consideration
• Conversion

 

 

What LinkedIn Page privileges do you need to run your ads?

 

• Designated Admin access and/or Sponsored Content posting access
• Publisher access
• Recruiter Posters access
• Campaign Manager access

 

 

Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

 

• Check the offer landing page and ensure that the offer is clear and the page is mobile optimized
• Focus on brand awareness and send Message Ads to her potential customers
• Implement Conversion Tracking to help LinkedIn optimize the campaign