vmartinez

 

Which of the following data would you be able to explore via Audience Details?

 

• Language and locations
• Devices used
• Changes made to ad group
• Breakdown between Twitter and TAP delivery

 

 

What is the “Learning Period”?

 

• The first few days of a campaign, when data is analyzed to find the best users for your ads.
• Analysis activities that take place during the remaining campaign window after initial reporting is finalized.
• The period of time between campaigns, where lessons learned are fed forward.
• The end of a campaign when all data is collated and analyzed to evaluate campaign success.

 

 

How do you choose the app you want to promote in your campaign?

 

• Target mobile operating systems in the ‘targeting features’ section.
• Type the app name into the ‘campaign name’ field.
• Add the app name as a keyword in the ‘targeting features’ section.
• Use the drop down selection tool in the ‘ad group details’ tab.

 

 

Your ad campaign is promoting a game app. What would be the most suitable call to action for your ad app button?

 

• Play
• Go to app store
• Buy now
• Learn more

 

 

Which placement option can extend your reach by placing your ad in other apps used by your audience?

 

• Partner apps via TAP
• Home timeline
• Relevant search pages
• Profile pages

 

 

Why is it normally good practice to add ALT text to images?

 

• To include necessary details, like disclaimers, without distracting from the message.
• It allows you to include more copy by extending your character limit.
• You can use this space to credit authors and artists without compromising your creatives.
• Users who are blind, have low vision, or other conditions, may use screen readers to understand visual content.