vmartinez

 

In the campaign manager, what do we call the metric that accounts for sales attributed to advertising?

 

• “Non-advertising sales”, i.e. organic sales of products integrated with Product Ads campaigns.
• “Advertising revenue”, i.e. the amount of money generated by advertising.
• “Advertising contribution”, i.e. the percentage of sales in which a Product Ads ad was involved, either directly or assisted.
• None of the above are correct.

 

 

What should you take into account so that your ads generate impressions, that is, that they appear in search results or in product pages?

 

• Active campaign.
• Daily budget available in the event of a search.
• Yellow reputation or higher.
• Listing quality.
• All of the above are correct.

 

 

What does the percentage of impressions gained measure?

 

• This is the percentage that will tell you if your campaign’s budget estimate is causing you to lose impressions.
• It is the percentage that will show you how many impressions you have reached based on the potential, and in this way, understand how effective your campaigns are.
• It is the percentage that will help you identify whether you need to increase your campaign’s target ACOS.

or

• This is the percentage that will tell you if your campaign’s budget estimate is causing you to lose impressions.
• It is the percentage of impressions you have achieved out of the total impressions your campaign could have generated. This way you will be able to understand how effective your campaigns are in terms of visibility.
• It is the percentage that will help you identify whether you need to increase your campaign’s target ACOS.

 

 

Once it has been activated, how long do you have to wait if you want to pause a campaign?

 

• Once a campaign has been activated it cannot be paused.
• You must wait at least one conversion to pause the campaign.
• There is no minimum time to pause a campaign, you can pause it at any time, but we recommend waiting at least 30 days before pausing.

or

• Once a campaign has been launched it cannot be paused.
• You must wait at least one conversion to pause the campaign.
• There is no minimum time to pause a campaign, you can pause it at any time, but we recommend waiting at least 15 days before pausing.

 

 

What coefficient links the cost of the campaign to the revenue earned?

 

• ACOS.
• Clicks/sales.
• Sales/clicks.
• None is correct.

 

 

What would you recommend to a seller whose goal is to maximize the chances of exposure of a new product, even if that poses a risk to their profitability levels?

 

• Using a campaign with a growth strategy.
• Using a campaign with a visibility strategy.
• Using a campaign with a profitability strategy.
• None is correct.

or

• Using a campaign with a growth strategy and defining a target ACOS between 15% and 30%.
• Using a campaign with a visibility strategy and defining a Target ACOS greater than 30%.
• Using a campaign with a profitability strategy and defining a Target ACOS of less than 15%.
• None is correct.