vmartinez

 

An advertiser invested $10,000 in a Product Ads campaign and generated a revenue of $100,000 in the same period. What is their ACOS?

 

• 7%.
• 10%.
• 35%.
• 500%.

 

 

Which of these practices are recommended to boost your sales?

 

Select All Correct Responses

• Always promote publications with a good level of organic sales with advertising.
• Increase the budget on special dates to have more visibility and potential sales.
• Review metrics frequently, at least once a week.
• All options are correct.

 

 

Which publications should be activated as ads within your Product Ads campaigns?

 

• The set in “stone” publications.
• New publications.
• The ones that perform better organically.

or

• The set in “stone” publications.
• New publications.
• The ones that have better organic performance.

 

 

Why is it convenient to increase the daily budget on special dates?

 

• In order not to lose sales opportunities, as there is greater intent to purchase, increasing competition, clicks, conversions, and sales generated with Product Ads.
• To take advantage of the lower CPC, since this cost tends to go down.
• To take advantage of the lower CPM, since this cost tends to go down.
• The question is incorrect: it is not necessary to increase the daily budget on special dates.

or

• In order not to lose sales opportunities, as there is greater intent to purchase.
• To take advantage of the lower CPC, since this cost tends to go down.
• To take advantage of the lower CPM, since this cost tends to go down.
• The question is incorrect: it is not necessary to increase the daily budget on special dates.

 

 

What are competitive metrics?

 

• These are 3 proportional indicators that add up to 100% and measure the percentage of impressions that your campaigns are gaining or losing in order to improve their performance based on them.

• These are 3 indicators that show how many sales were generated by advertising.
• These are numerical values that show the performance of a campaign through the number of clicks obtained per ad.

 

 

What is the “assisted sales” metric?

 

• These are the sales that were made thanks to the recommendations in product reviews.
• These are the sales that were made from the attribution window when users clicked on an ad and bought the product featured on that ad.
• These are the sales that were made from the attribution window when users clicked on an ad but then bought another product from the same seller.