vmartinez

 

Where does the Audience Deals solution appear in Mercado Libre?

 

• Home page.
• Search pages.
• Product pages.
• All of the above.
• None of the above: Audience Deals is an off-site solution.

or

• Click-on only.
• Click-off only.
• Both click-on and click-off.

 

 

Which brands can have exclusive access to Mercado Ads’s high-impact solutions?

 

• Click-on only.

• Click-off only.
• Both click-on and click-off.

 

 

What does it mean to be a click-on brand for Mercado Ads?

 

• Having a landing page but not an official store within Mercado Libre.
• Directing the traffic of its communication to their official store.
• Only using Mercado Libre’s data to advertise outside the platform.

 

 

Which of the following statements about Mercado Libre are correct?

 

• In younger audiences, Mercado Libre is 2.4x more effective in creating spontaneous brand awareness compared to other digital media in the industry.
• Mercado Libre’s platform increases brands’ on-line visibility by 13%.
• Advertising in Mercado Libre increases brands’ top of mind by an average of 12%.
• All of the above.

 

 

What are the main reasons for doing branding campaigns in Mercado Libre?

 

Select 2 Correct Responses

• The possibility of promoting products with Product Ads format.
• The significant traffic, resulting in an increased top of mind and purchase intention.
• The massive audiences with a purchase mindset, the insights and data that only an e-commerce can provide.

 

 

When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?

 

• The effectiveness depends on the strategy; traditional communication media are usually 17% more effective.
• It provides an environment with a purchase mindset in 45% of the cases.
• It is highly effective in increasing the purchase intention by 78%.
• It is 2.4 times more effective than other media in the industry.