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Which is the main performance indicator for campaigns?

• CPS (cost per sale).
• ACOS (advertising cost of sales).
• CPC (cost per click).
• Revenue/day.
• Total revenue.

What is a good method to improve the performance of Product Ads campaigns?

• Calculating unit product costs, choosing a campaign strategy, creating multiple campaigns with that strategy.
• Determining profitability levels, choosing a negative contribution margin, segmenting products.
• Determine profitability levels, segment products, create multiple campaigns, choose an appropriate strategy for each campaign.

Do the ads of Product Ads also appear in organic search results?

• No, because organic and paid results compete for the same positions, and, therefore, the same product cannot appear more than once in the same results.
• No. Although paid results have exclusive positions, the same product cannot appear more than once in the same results.
• Yes, because paid results have exclusive and additional positions. Therefore, they do not compete with organic ones, and the same product could be shown in both spaces, generating an increase in the CTR (click through rate).

What is the post-click conversion attribution window for Product Ads? i.e. how long after the ad click does the purchase have to be made for the sale to be attributed to an ad campaign?

• It is a 30-day period in which the platform will register that a sale has been made through the ads.
• It is a 7-day period in which the platform will register that a sale has been made through the ads.
• It is the average time between the first click of the users and the day on which the sale actually occurs.

What is Product Ads’s primary benefit?

• Improvement of the seller’s reputation.
• Generation of brand awareness.
• Increase in sales.
• None of the above.