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Does using Product Ads guarantee that your publication will win in the catalog?

• Yes, because by increasing its visibility it will win in the catalog.
• No, Product Ads does not influence whether or not you win in the catalog, although once won it will stimulate an increase in your visibility.
• No, it is not possible to promote catalog publications with Product Ads.

What is the charging model for ads in the Product Ads bidding system?

• Each winner pays exactly the same as they were originally willing to pay.
• Each winner pays the minimum necessary to beat its closest competitor. That is, it will pay a lower actual CPC. This is known as the second best price mode.
• Each winner pays the maximum CPC he was willing to pay according to his or her target ACOS. That is, he or she will pay an actually higher CPC.

What is the ad-score or quality of an ad?

• It is the only variable on the basis of which Product Ads prioritizes the ads that participate in a bid.
• It is a variable that indicates the relevance of the ad, taking into account its conversion history, product photographs, after-sales services, etc.
• It is a variable that indicates whether the products sold are quality products.
• It is a variable that Product Ads considers only for ad bids with higher competition.

What is the most advisable in a campaign to win the Product Ads auction?

Select All Correct Responses

• Improve the images and descriptions of the ads so that they have a better ad-score.
• Adjust the target ACOS according to your business strategy so that the system defines the best CPC (cost per click) automatically.
• Keep it on at all times, without pausing it for days or schedules.
• All of the above are correct.