vmartinez

 

What is Product Ads auction system?

 

• It is a way to prioritize ads based on the price of each listing and how much each seller is willing to pay to get their ads to rank higher on search results.
• It is a way to prioritize ads based solely on their quality to place them in the first and the second positions of search results.
• It is a way to prioritize ads based on their quality and how much each seller is willing to pay to get their ads to rank higher on search results and product pages.
• It is a way to prioritize ads based solely on how much each seller is willing to pay to get their ads to rank higher on search results.

 

 

You have set a daily budget of $4,500 and during that day your campaign consumed $3,800. How much will the budget be for the next day?

 

• $4,500, because the budget is daily and does not accumulate on to the next day.
• $0, because the budget of the previous day did not exceed the total allocated.
• $700, because the remaining budget of each day becomes the budget of the next day.
• $5,200, because the remaining budget of each day is added to the budget of the next day.

 

 

How often is it advisable to review the results of your campaigns?

 

• Once a day.
• Once a week.
• Once every two weeks.
• Once a month.

 

 

Imagine that you have a campaign whose objective is profitability, i.e. you are looking for the lowest possible advertising cost. For that you have defined a target ACOS of 5%. However, after 30 days, the ACOS of your campaign is close to 8%. What could you do to lower your ACOS?

 

• Decide if you need to group some ads in other campaigns with different strategies and objectives.
• Check that there are no products without competitive prices, attractive titles, etc.
• Check the results of each of the ads grouped in that campaign.
• Increase the daily budget if it is limited.
• All options are correct since it depends on multiple factors. Hence the recommendation to leave campaigns active for at least 30 days before analyzing results.

 

 

A campaign is not getting the expected results: ad impressions are not increasing. Why is this happening?

 

Select All Correct Responses

• Lack of daily budget.
• Presence of publications without competitive prices, attractive titles, etc.
• A low target ACOS.
• All options are correct as it depends on multiple factors. Hence the recommendation to leave campaigns active for at least 30 days before analyzing results.

 

 

Which of the following practices would be advisable during a special date, such as Mother’s Day?

 

• Increase the budget in advance. This will enable you to take advantage of the higher volume of traffic that potential buyers will generate.

• Keep campaigns active without alterations.
• Increase the budget by a maximum of 5% 1 day before the special date.