vmartinez

 

Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:

 

• Paid Search
• Influencer
• Affiliate and Partnerships
• Organic Search

 

 

Select the correct answer. What are some common affiliate and partnerships KPIs?

 

• Current Ratio, Quick Ratio, Working Capital
• Page Views, Time on Site, Bounce Rate
• Quality Score, Burn Rate, Jump Rate
• Revenue, New Customers, Average Order Value

 

 

Select the correct answer. How many impressions does CPM calculate the cost for?

 

• Cost per One Impression
• Cost per Hundred Impressions
• Cost per Thousand Impressions
• Cost per Million Impressions

 

 

Select the correct answers. Partnerships make it easier for brands to ______.

 

• view affiliates as partners
• diversify their marketing spend
• create consumer trust
• be less agile in their marketing efforts

 

 

Select the correct answers. What is an example of a partner in the subscription vertical?

 

• Coupons.com
• AccelerationPartners.com
• Amazon Prime
• Adidas.com

 

 

Select the correct answers. “Tracking technology” is another name for ________.

 

• Advertisers
• Publishers
• Partnerships Platform
• Affiliate Network