vmartinez

 

Select the correct answer. What is the main goal of display ads?

 

• Increase customer value
• Increase brand engagement
• Increase brand awareness
• Establish brand authority

 

 

Select the correct answer. “Partner” is another name for _____.

 

• Network or Platform
• Publisher
• Agency
• Brand

 

 

Select the correct answer. What entity tracks the sales between brands and publishers?

 

• Advertisers and Partners
• UTM Parameters
• Agencies
• Networks or Platforms

 

 

Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?

 

• Partner A
• Paid Search
• Partner B
• Organic Search

 

 

Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?

 

• CPC
• CPI
• CPL
• % of Sale