vmartinez

 

Select the KPIs that should be considered in campaigns with branding goals.

 

• Reach and frequency.
• Traffic lift.
• Brand lift.
• Share of voice.
• All of the above.

 

 

To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?

 

• Discovery.
• Consideration.
• Purchase.

 

 

A user clicked on your ad on Monday 1st, however, the user did not make a purchase. On Monday 8th the user was shown your ad but did not click on it. On Wednesday 11th the user purchased the product, to what do you attribute the conversion?

 

• To the click on Monday 1st.
• To the impression on Monday 8th.
• There is no attribution.

 

 

A user clicked on your ad on Monday 1st, however, the user did not make a purchase. On Monday 22nd the user was shown your ad but did not click on it. On Tuesday 23rd the user purchased the product, to what do you attribute the conversion?

 

• To the click made on Monday 1st due to the 14-day window.

• To the impression from Monday 22nd due to the 1-day window.
• There is no attribution.

 

 

From Display Reporting, what is the history time limit for downloading a report in spreadsheet format?

 

• Up to 90 days from today.
• There is no time limit.
• Up to 30 days from today.

 

 

Which of the following variables corresponds to a KPI for consideration campaigns?

 

• Reach.
• Frequency.
• Clicks.
• Take rate.